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Chloé étant une marque que j’apprécie tout particulièrement ( il suffit de voir le nombre de chaussures, robes et parfums présentes dans ma penderie ), j’ai été enchantée lorsqu’ils m’ont proposé de mettre en image leur nouvelle fragrance “L’eau de Chloé”.
L’ambiance de la nouvelle campagne correspond exactement à mes envies d’été: soleil à la campagne, marcher les pieds nus dans l’herbe en robe légère.
Réaliser ces photos m’est donc venu très naturellement.
La surprise du shooting, c’était la petite bouteille de bulles parfumées créée spécialement par Chloé. J’ai soufflé quelques bulles, et les notes fraîches et fleuries se sont diffusées dans mon petit coin de campagne, qui est très vite devenu un petit coin de paradis!
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♫ ♪ The Turtles – You Showed me
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It’s not difficult to see Chloé is one of my favourite brand, when you count the number of shoes, dresses and perfumes I have in my closet.
Therefore, I was delighted when Chloé asked me to create my own interpretation of their new fragance “L’eau de Chloé”.
The atmosphere of the new campaign is exactly the image of what a perfect summer is to me: sun in the countryside and walking barefoot in the grass in a light dress.
Making these photos was pretty natural to me.
The surprise of the shoot was the tiny bottle of scented bubble created by Chloé. I blew a few bubbles, and the fresh and flowery notes of the perfumes quickly melted in the air. The country side place where I was staying soon became a little paradise!
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Photos: Alix Bancourt
Robe / Dress : Maria Lucia Hohan
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A l’occasion de la sortie de leur nouveau parfum, Chloé organise un concours: l’idée est d’apposer un filtre sur votre propre photo via leur application Iphone. Pour participer, c’est ici.
Chloé is offering you to participate to a contest: the idea is to apply a filter to any of your picture via their Iphone app. To be part of the competition, visit their page here.
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120 commentaires
roula le May 14, 2012 a 4:35 am . .
Beautiful photos!
Anna le May 14, 2012 a 4:35 am . .
I Love your blog. It`s really funny, i am from germany and learn to speak french at school. Since I have been reading your blog, i get better and better at french. But not enough for make this comment in french :) Sorry for my bad english.
LG Anna
Khia le May 14, 2012 a 4:37 am . .
Très jolies photos! La robe est sublime!
Xo
Fiona FeeBee le May 14, 2012 a 4:42 am . .
Très jolies photos :) Je rêve depuis que je suis petite d’une balançoire comme celle-ci :)
Cécile et Thaïs le May 14, 2012 a 4:43 am . .
Wahou ces photos son absolument sublimes, j’adore l’ambiance, le lière sur la balançoire, la robe blanche trop belle.
J’irai sentir ça dès que j’en ai l’occasion:)
Thaïs
The Fancy Teacup le May 14, 2012 a 4:44 am . .
Such a beautifully, whimsical aura to these captures. It’s like you are in a truly enchanting wonderland.
http://www.TheFancyTeacup.com
Spanish Parisienne le May 14, 2012 a 4:46 am . .
C’est magnifique! Quelles belles photos inspirées! J’adore cette ambiance de rêve vraiment. Et la robe est sublime.
Jennifer le May 14, 2012 a 4:47 am . .
Beautiful as always! Your life looks like a fairytail!
Andrea le May 14, 2012 a 4:48 am . .
That’s such an amazing location! You look ethereal, beautiful photos
Olivia (à Paris) le May 14, 2012 a 4:53 am . .
Magnifiques photos!
Et je veux une balançoire comme celle-ci dans mon jardin.
Millie le May 14, 2012 a 4:56 am . .
C’est tout simplement sublime ♥
laura ou pas le May 14, 2012 a 4:57 am . .
Très belles photos, comme toujours ! Ca donne envie de sentir le parfum ! http://www.lauraoupas.com
Desislava le May 14, 2012 a 4:59 am . .
Fantastic pictures! You look sooo beautiful and this dress is perfect! also the place is like a magical fairytale! :)
Desislava
http://truedreamcatcher.blogspot.com
vio le May 14, 2012 a 5:01 am . .
you’re so beautiful! :)
// take a look: *MICROPHONEHEART.
Irene's Closet le May 14, 2012 a 5:02 am . .
OMG those pictures are perfection!!
xx
http://www.ireneccloset.com
Domonique le May 14, 2012 a 5:19 am . .
This is such a pretty post :)
http://lilylovelock.blogspot.co.uk/
x
M.M. le May 14, 2012 a 5:21 am . .
very b e a u t i f u l photos !!!!!
http://verdementayrosapastel.blogspot.com.es/
eMxSweet le May 14, 2012 a 5:22 am . .
Its so beautiful that i feel like crying
Hanna le May 14, 2012 a 5:28 am . .
wow! beautiful photos! :)))
Hanna
http://www.riseandbloom.com
Win a Fossil watch & jewellery!
Val le May 14, 2012 a 5:40 am . .
Loved the whole concept!! It suits you and u are perfect for the brand!! Such romantic shots!!!
Xoxo
Val
http://www.fashion-frontier.com
Hug le May 14, 2012 a 5:44 am . .
beautiful photoshoot
very soothing fun atmosphere
http://1hugaday.blogspot.com/
Yasmeen (Castle Fashion) le May 14, 2012 a 5:45 am . .
So lovely. These photos look like they’re straight out of a fairytale! <3
Yasmeen
Castle Fashion
Laura le May 14, 2012 a 5:46 am . .
Ces photos sont sublimes!
Xx
http://lauralexo.blogspot.com
Sabrina le May 14, 2012 a 5:47 am . .
beautiful beautiful pics!!!
Freaky Friday
Freaky Friday Facebook Fan Page
Monika le May 14, 2012 a 5:48 am . .
I really love your dress and place, where you took these photos :)
g.ta le May 14, 2012 a 5:54 am . .
love Chloe’s new scent too.. You look gorgeous as always..=`)
Merle Bootlace le May 14, 2012 a 6:09 am . .
So beautiful!
The Bootlace
http://schnuersenkelrolltreppentod.blogspot.com
Flaviana Boni le May 14, 2012 a 6:23 am . .
This is your best post EVER!
Love this place and love your dress
http://www.dressupforarmageddon.com
AJ le May 14, 2012 a 6:33 am . .
these pictures are gorgeous. So very stunning
http://myafricancloset.wordpress.com/
Carmen le May 14, 2012 a 6:36 am . .
This is my favourite of all your posts, the photos are stunning and beautiful!
Carmen Ri.
dimitri le May 14, 2012 a 6:41 am . .
Elles sont magnifiques ces photos. Très féeriques. La robe est superbe.
Elsa le May 14, 2012 a 6:47 am . .
Amazing photo’s! Beautiful Alix <3
tse parfait le May 14, 2012 a 6:59 am . .
omg such a beautiful shoot!
http://www.tseparfait.com
Jull Diaz le May 14, 2012 a 7:02 am . .
how beautiful your dress! :) I loved the pictures! wow! beautiful :)
kisses from:
http://julldiaz.blogspot.mx/
raspberrykitsch le May 14, 2012 a 7:05 am . .
beautiful dress! such gorgeous photos
raspberrykitsch.blogspot.co.uk
xx
Eva le May 14, 2012 a 7:11 am . .
Amazing pics!
http://www.creativityandchocolate.blogspot.com
Roxane - Lapines crétines le May 14, 2012 a 7:56 am . .
Quelles jolies photos ! J’aime beacoup ta robe, une vraie robe de princesse !
Eva le May 14, 2012 a 8:07 am . .
superbe série de photos en tout cas!
xxx
Amélie le May 14, 2012 a 8:30 am . .
Magnifiques photos qui, je pense, reflètent bien l’image du parfum :)
J’aime aussi beaucoup ta robe !
Bisous,
http://www.tobefashion.blogspot.com
lens & anything else le May 14, 2012 a 8:31 am . .
great pictures as always..congrats!!
Lens&anythingElse
Blog Desde el Trópico le May 14, 2012 a 8:43 am . .
Lovely pictures!
Dépêches Mode le May 14, 2012 a 8:44 am . .
Magnifiques photos ! J’adore cet esprit romantique :)
Joy le May 14, 2012 a 9:00 am . .
wow another level of gorgeousness from your photographs!
Noree le May 14, 2012 a 9:11 am . .
What a pretty, romantic place!
http://ladynoree.blogspot.com/
Mency le May 14, 2012 a 9:24 am . .
Les photos sont magnifiques et ça correspond parfaitement à l’ambiance Chloé! C’est réussi!
katherine le May 14, 2012 a 9:26 am . .
woww. nice photoshoot. i love it!!
love.
http://www.karinzhou.com
Monica le May 14, 2012 a 9:28 am . .
tres belle! xx
Michelle le May 14, 2012 a 9:37 am . .
What a romantic dress!
Michelle
http://www.michelleesque.com
Edna Loureiro le May 14, 2012 a 9:39 am . .
Très mignon.
Fantastique :)
Jessica le May 14, 2012 a 9:55 am . .
Je trouve que cette marque te correspond tout à fait !
Les photos sont extraordinaires :)
xx.
Lola le May 14, 2012 a 9:57 am . .
Magnifique, l’image de ce parfum correspond tout à fait à ton univers !
indie by heart le May 14, 2012 a 10:03 am . .
Really lovely photos! I love the scent <3
Satu
Indie by heart
Dora Panariti le May 14, 2012 a 10:32 am . .
Beautiful!! What is your nail polish?
paristempslibre le May 14, 2012 a 10:36 am . .
c’est tellement beau et merveilleux comme toutes tes collaborations!
xo
nena. le May 14, 2012 a 10:38 am . .
These photos are gorgeous! Every time I see a new blog post I look forward to seeing more of your beautiful colourful pictures :).
nena.
http://www.alice-in-wonderland22.blogspot.com
Michelle Tree le May 14, 2012 a 10:46 am . .
I want that swing!
x
Anne chic and geek le May 14, 2012 a 10:48 am . .
Je ne sais pas si le jus est à la hauteur de tes images buccoliques, mais je l’imagine ainsi… Tu es une muse parfaite pour cette Eau, fraîche et chic (décidément cette créatrice t’accompagne dans les moments importants ;))
Bisous et bravo !!!
Anne
Miss J le May 14, 2012 a 11:32 am . .
Merci pour l’idée concours! Je file voir ça vite fait.. en espérant que cela transforme mes photos en magnifiques shoots comme les tiens (enfin y’a peu de chance quand meme.. ;))
http://absolutelyfaaabulous.com/
Oriane le May 14, 2012 a 11:36 am . .
Superbes photos ! Tout est magnifique !
Trou le May 14, 2012 a 12:03 pm . .
These are such fabulous photos! And that dress is just stunning on you.
Catherine le May 14, 2012 a 12:04 pm . .
You look so beautiful, I love these photos!
McKenzie le May 14, 2012 a 12:20 pm . .
These photos look so carefree, I love them!
http://currentlylovingblog.blogspot.com/
maryse le May 14, 2012 a 12:38 pm . .
Magnifiques ces photos !! on retrouve vraiment l’univers de Chloé ! j’aime beaucoup la balançoire décorée de lierre, ainsi que ta sublime robe légère et tellement féminine ..
bravo pour cette séance !
bise
Lady & Olga le May 14, 2012 a 12:40 pm . .
SUPERBES photos et je veux la même balancoire ! :)
Narjess le May 14, 2012 a 12:47 pm . .
J’adore cet univers ! Magnifiques photos !!!
hannah alehandra le May 14, 2012 a 1:03 pm . .
Such a beautiful post! I’ve been reading your blog for a while but this is my first time commenting :) This post is straight out of a Sophia Coppola film gorgeous! Just lovely. Love, from England.
clarity enhanced diamonds le May 14, 2012 a 1:23 pm . .
gorgeous photos. Love the bubbles!
Mizounette le May 14, 2012 a 1:43 pm . .
Tes photos sont sublimes Alix !!
Cookies le May 14, 2012 a 2:12 pm . .
Cool cool cool ! La balançoire = perfection ♥
Bbn le May 14, 2012 a 2:28 pm . .
beautiful pics..
amazing dress :)
http://gostame.blogspot.com.es/
Friend in Fashion le May 14, 2012 a 2:28 pm . .
Beautiful as always!
- Friend in Fashion
http://www.friendinfashion.blogspot.com
Vivian le May 14, 2012 a 2:58 pm . .
your photos are as always so dainty and beautiful (as are you) .. the chloe perfume is my favorite, it’s currently the only one i use.. very light and fresh smelling!
myblissisthisway.blogspot.com
Arianna Alexis le May 14, 2012 a 3:09 pm . .
THIS IS ABSOLUTELY STUNNING! This looks like an actual chloe commercial! Beautiful!
Ta-taa for now,
Arianna
Votre Amie le May 14, 2012 a 3:17 pm . .
Ethereal and beautiful!!
x
http://www.iloveublank.blogspot.com
diyearte by L and S le May 14, 2012 a 4:05 pm . .
wooow beautiful pics!!
DIY and more:
http://diyearte.blogspot.com
carolyne le May 14, 2012 a 4:23 pm . .
you are a real model! :-) Where is your ring? :(
Irina Bugai le May 14, 2012 a 5:36 pm . .
Feerique!
http://violetcatstyle.blogspot.com/
MyStleLoveDi le May 14, 2012 a 6:00 pm . .
stunning photos alix
love that dress
xx
http://www.MyStyleLoveDi.com
Anonymousmich le May 14, 2012 a 8:33 pm . .
I love Chloe too! Love the pictures of you and the bubbles and swing and Chloe! Beautiful!
A fan all the way from Malaysia :D
tina le May 14, 2012 a 10:15 pm . .
so lovely! i feel like i have escaped into a lovely fairytale wonderland!
Karin le May 14, 2012 a 10:19 pm . .
This post is amazing! nice job:) You are fantastic :)
Casey le May 14, 2012 a 10:50 pm . .
These are so beautiful, you’ve definitely inspired me!
Steph C. le May 15, 2012 a 12:01 am . .
absolutely STUNNING photographs!
xx
-S
Ginger and Lace
Laura le May 15, 2012 a 12:39 am . .
L’eau de chloé is amazing! It represents perfectly the freshy and frizzy air of summer days, the citrus fragrance and the unique rose notes of chloé inspire ‘la joie de vivre’ as your wonderful pictures!
I think it surely will be my perfume for the upcoming summer! :)
Laura le May 15, 2012 a 1:54 am . .
beautiful photos! and that swing is the cutest:) x
Debora le May 15, 2012 a 1:57 am . .
j’aime tes photo!
FOLLOW ME ON MA COPINE REBECCA BLOG!
Caroline le May 15, 2012 a 4:33 am . .
C’est si frais et joli… Ca donne envie d’une balade dans la nature ! :-)
joanna le May 15, 2012 a 6:00 am . .
la photographe a vraiment réalisé des clichés magnifiques!! ça colle vraiment aux ambiances de la marque Chloé, que j’aime beaucoup. et la robe… splendide ;)
Julia le May 15, 2012 a 8:27 am . .
Magnifiques ces photos tu as parfaitement bien retranscrit l’esprit de cette campagne et puis il faut dire que rien ne pouvait mieux t’aller comme esprit.
j’adore !
Xox
Jhully le May 15, 2012 a 8:28 am . .
Beautiful photos. I love that dress, is so romantic
http://babytrendy.blogspot.com/
Maria at inredningsvis.se le May 15, 2012 a 8:56 am . .
AMAZING PICS:) I really like your blog and I now follow you on Instagram also…Follow me back???
Have a great week.
LOVE Maria at inredningsvis.se
(Sweden)
Susie le May 15, 2012 a 9:13 am . .
wow, how pretty!!! :) I love the swing with the flowers~
Adele le May 15, 2012 a 9:56 am . .
On dirai le PARADIS ! Ces photos sont sublime ^^
Paulette le May 15, 2012 a 12:12 pm . .
Ces photos sont absolument splendides :O
Où est ce ?
Lily le May 15, 2012 a 2:11 pm . .
O wow those pictures are gorgeous and I love the dress <3…..that is a amazing swing :)
http://bloomingclothing.blogspot.com/
Suzy H. le May 16, 2012 a 12:50 am . .
woaaaa!!!^^chapeu les photos !!!Magnfique .. il faut dire que cette marque te va bien !!
Viktoria le May 16, 2012 a 1:18 am . .
LOVE that dress!
MonMannequin le May 16, 2012 a 6:28 am . .
Your dress is fabolous!!!!!
Courtney le May 16, 2012 a 9:52 am . .
How romantic and perfect! I am a big fan of Chloe as well, I have one pair of Chloe shoes, and one lovely silk dress. Sure would love to have more, and that perfume too! I just did a nautical themed post on my blog, take a look if you can!
http://www.prettylittlefawn.blogspot.com
Nuke le May 16, 2012 a 10:28 am . .
These photos are breathtaking Alix, the best so far from you. I love the lighting, venue and that beautiful DIY swing. Bravo =)
http://www.girllilikoi.com
tyas le May 16, 2012 a 7:28 pm . .
OH!!HOW I LOVE THIS POST! Extremely beautiful! love it love it <3
Emelyne le May 17, 2012 a 12:58 am . .
Très belle photos ! interpretation reussite ! Tu as vraiment de la chance de pouvoir faire ça ! Après Guerlain et Givenchy voila Chloé ! ^^
dollcake le May 17, 2012 a 4:02 am . .
such magical photos, you’re a great photographer!
and where did you find this swing? looks like something out of a fairy tale
http://dollcake.blogspot.com/
Sweet Harvest Moon le May 17, 2012 a 4:07 am . .
Magique! Une journée d’été rêvée!
niema le May 17, 2012 a 12:37 pm . .
I have to ask my boyfriend to do me such a swing
great: D beautiful pictures: D pretty dress: D
Andressa le May 17, 2012 a 6:17 pm . .
alix, acredite, você é ainda mais bonita sem maquiagem.
Anda Emond le May 18, 2012 a 8:52 pm . .
those pictures was so amazing, great post
and adorable blog !
love it <3
xoxo
http://andaemond.blogspot.com/
EVE Magazine le May 20, 2012 a 12:02 pm . .
J’adore l’idee de bulles de senteurs …
Hava le May 20, 2012 a 12:03 pm . .
Les bulles de senteur … quelle bonne idee..
Anaïs le May 21, 2012 a 3:48 pm . .
Très très jolies photos…tu es splendide. J’imagine parfaitement cette ambiance lorsque j’évoque ce parfum…l’été, le soleil, se rouler dans l’herbe, des papillons qui sortent des oreilles…plus sérieusement j’adore cette fragrance. Elle est parfaite pour cet été !
Ucanna le May 23, 2012 a 5:43 am . .
Tu es magnifique dans cette robe blanche et parmi cette nature. Très bucolique.
Bises
Céline
B. le May 24, 2012 a 8:49 am . .
What a great interpretation of the new perfume from Chloe! I love the atmosphere you catched with your photos. Even if I can only look at the photos and at the place where you’ve been I can feel the space and the freedom. Just wonderful! xx
fashionterritory le May 25, 2012 a 9:08 pm . .
so beautigul! Such beautiful pictures. Love what you’re wearing, especially the dress.
Christie (Dark Blue Stripes) le May 29, 2012 a 5:44 am . .
Stunning shots. I would love to have a swing like that. Love your interpretation of the dreamy Chloe scent.
Christie x
Dark Blue Stripes
fashion-share le June 10, 2012 a 8:44 pm . .
Beautiful place! Amazing photos!
Sophie le June 17, 2012 a 1:59 pm . .
Cette série de photos est vraiment magnifique !
La plus belle de ton blog.
Clara le June 18, 2012 a 12:22 pm . .
Omg! you’re just perfect!
Secret Garden le August 13, 2012 a 3:34 am . .
Romantic <3
grl.li le October 17, 2012 a 9:21 am . .
Ethereal.
Gillian le March 9, 2013 a 6:15 pm . .
These are incredible photos! What a beautiful location!
Bloomability